Philip Morris International Reports Significant Growth in Smoke-Free Product Adoption
17/04/2026 – Philip Morris International (PMI) has released its 2025 Annual Report, titled “Change in Motion,” detailing substantial advancements in its transition towards a smoke-free future. The report highlights measurable progress in the company’s strategic shift. Approximately 43.5 million adult users globally are currently utilizing PMI’s innovative smoke-free products, which are presently available in 106 markets.
This expanding user base contributed $16.9 billion in net revenue, accounting for 41.5% of PMI’s total annual revenue. This demonstrates a notable alteration within the broader industry landscape. The “Change in Motion” report underscores PMI’s ongoing commitment to reducing combustible tobacco consumption.
The company’s focus remains on providing adult consumers with reduced-harm alternatives. PMI continues to expand the availability of its portfolio of reduced-risk products, reflecting a deliberate strategy to adapt to evolving consumer preferences and industry trends. The full report provides detailed analysis of the company’s performance and future objectives.
Further information regarding PMI’s initiatives can be found within the released report.
Topics: #pmi #report #philip
