Ferrari plans an ambitious product rollout, targeting the introduction of at least four new vehicles annually between 2026 and the conclusion of 2030. This schedule anticipates the release of 20 models within a five-year timeframe, a notably high volume for an exotic automotive manufacturer that recorded sales of 13,640 units in 2025. A consistent theme across all these forthcoming models is the requirement for direct driver control.
Benedetto Vigna, the company’s Chief Executive Officer, has explicitly ruled out the development of a fully autonomous Ferrari. He questioned the rationale for purchasing a Ferrari if the owner could not personally operate the vehicle. Vigna affirmed the company’s dedication to ensuring that every vehicle retains a steering wheel, thereby allowing owners to prioritize the driving experience over reliance on automated systems.
“We will not make fully autonomous cars,” Vigna stated. “We want [the owner to enjoy] the driving experience rather than letting computers do all the work.” This commitment underscores Ferrari’s focus on preserving the core, hands-on driving nature that defines the brand, even amidst rapid product expansion.
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