In 2025, the year concluded with an impressive 12.5 million foreign tourists visiting the country, marking a record high. Nevertheless, the data reveals a decrease in the growth rate of these visitors, indicating a considerable instability risk for the tourism sector. This year, both established institutions and tourism operators have adopted a cautious approach when forecasting for the upcoming season.
Tourism Minister Blendi Gonxha, during an interview with “E-ZONE” on Vizion Plus, commented on the situation. He noted that the winter season didn’t perform as expected. “We observed a January beginning that wasn’t particularly favorable concerning the figures,” he explained.
The primary reason for this downturn was the adverse weather conditions. Heavy and persistent snowfall significantly deterred tourists from traveling to and exploring Albania. This impact was evident across multiple areas.
The unpredictable weather presented a major challenge to the tourism industry, requiring careful consideration as the next season approaches. The sector is now focused on mitigating potential risks and adapting to the fluctuating demands of international tourism.
Topics: #year #tourism #season
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