Ted Sarandos, a prominent figure within Netflix, has ceased observing Meghan Markle and her “As Ever” lifestyle content on Instagram. This shift in behavior is somewhat ironic, considering Sarandos was initially among the first major names to follow Markle when she re-entered the social media landscape at the start of 2025. Markle had notably included her lifestyle brand within the list of profiles she actively followed.
Approximately a month prior to this decision, Sarandos chose to discontinue following Markle or “As Ever.” This action was subsequently replicated by Bela Bajaria, the head of content at Netflix. The situation reflects a broader trend in the relationship between Netflix and the royal couple. Interestingly, Sarandos’s wife, Nicole Avant, maintains her following of Markle, though she does not engage with her content.
This development coincides with growing reports indicating a cooling of relations between Netflix and Markle. The circumstances surrounding this shift highlight the evolving dynamics within the entertainment industry and the personal connections within Netflix.
Topics: #markle #netflix #her