In Pristina, Kosovo, a billboard displaying messages “Sot beton. Nesër etje” and “Kur ndalon lumin, ndalon jetën” was removed and replaced with a new billboard promoting “Shtëpia e Mesagjes dhe Ekopana.” The organization Ecopana is undertaking the installation of 142 artificial billboards along the riverbed. These billboards are intended to raise public awareness regarding the environmental impact of the construction of a new bridge.
Authorities have determined the original billboard was a structural and functional failure. Proceeds from the sale of the original billboard were used to fund the construction of the new bridge. Ecopana’s initiative aims to inform the public about the potential consequences of the bridge’s construction on the river ecosystem.
