Philip Morris International Reports Significant Growth in Smoke-Free Product Adoption
Philip Morris International (PMI) released its 2025 Annual Performance Report, titled “Change in Motion,” detailing substantial advancements in the company’s strategic shift towards a smoke-free future. The report highlights demonstrable progress in transforming the business and reflects an ambition to significantly reduce combustible tobacco consumption. According to the data presented, approximately 43.5 million adult users globally are currently utilizing PMI’s innovative smoke-free products.
These products are presently available in 106 markets, contributing $16.9 billion in net revenue – representing 41.5% of the company’s total annual revenue. This demonstrates a notable evolution within the industry’s structure. The annual report also outlines PMI’s continued global operations, encompassing a network of over 20,700 suppliers and a workforce of more than 84,900 employees.
The company maintains a significant international presence with 50 production facilities located across 31 countries. The “Change in Motion” report underscores PMI’s ongoing commitment to diversifying its portfolio and adapting to evolving consumer preferences. Further details regarding the company’s performance and strategic initiatives are available within the full annual report.
Topics: #pmi #annual #report
It’s concerning to see a major tobacco company reporting growth in alternatives, given the ongoing health risks associated with all nicotine products.