Saint West, the 10-year-old son of Kim Kardashian, made his public debut in a major Nike campaign. He appeared in the promotional film for the World Cup, titled “Rip The Script,” alongside his mother and prominent sports figures, including Cristiano Ronaldo and LeBron James. The campaign, which featured several celebrities, also included Blackpink’s Lisa, Travis Scott, Erling Haaland, and Jason Sudeikis portraying Ted Lasso, according to reporting from the DailyMail.
The film highlighted Saint’s interest in football, as he was featured in the World Cup-related content. A specific moment captured behind the scenes garnered considerable attention. Amid the activity and noise of the film crew, Saint reportedly asked Kim Kardashian, “Mom, can we leave?” The unscripted clip quickly circulated among fans.
The appearance marks a notable visibility point for the Kardashian family within major global advertising. The integration of Saint into a high-profile Nike advertisement alongside established stars suggests a significant marketing effort for the brand surrounding the World Cup. The segment successfully combined celebrity appeal with sports promotion, drawing attention both to the campaign’s message and to the young star’s presence.
Topics: #saint #nike #kim
