The “Expert” contest, organized by Telegrafi, successfully concluded following six weeks of competition during the 2026 World Cup. This interactive project, developed in partnership with Heineken, integrated itself into the daily experience of thousands of football fans throughout the sport’s largest tournament. Throughout the duration of the event, 104 matches were played, and the platform saw engagement from over 7,500 registered users.
These participants submitted more than 700,000 predictions, establishing the “Expert” contest as one of Telegrafi’s most successful interactive initiatives. Beyond the three primary prizes awarded upon the conclusion of the World Cup, participants received 18 weekly prizes throughout the six weeks for their high performance. The contest provided a structured engagement tool for fans following the intense schedule of matches.
The success of the expert competition highlights the growing integration of digital interactive content within major sporting events. The platform served as a consistent point of engagement for the fanbase, complementing the action on the pitch. The combination of high participation numbers and the consistent distribution of rewards ensured the “Expert” remained a central feature of the overall World Cup experience for attendees and remote viewers alike.
Topics: #expert #world #cup
