The UNESCO World Heritage status is considered a significant factor in the international promotion of Ohrid and Struga. These two locations are globally recognized for the unique combination of their lake, natural environment, history, and the historic old town of Ohrid. According to university professor Sasho Korunovski, achieving UNESCO status enhances the prestige and credibility associated with the destination.
Professor Korunovski stated that the UNESCO status functions as a brand for international tourists visiting Ohrid. He emphasized that Ohrid possesses significant potential that has not been fully realized. Regarding the perception that Ohrid’s cultural and natural heritage does not attract tourists, Korunovski asserted that this view is incorrect.
On the contrary, he argued that Ohrid is considered a premier destination precisely because of its rich cultural and natural heritage, appealing to both foreign and domestic visitors. The recognition afforded by the UNESCO designation underscores the inherent value of the region. This international acknowledgment supports efforts to promote Ohrid as a major cultural and natural tourism site.
The status validates the area’s unique historical assets, thereby bolstering its standing in the global tourism market. The combination of natural beauty and deep historical roots, recognized by UNESCO, remains central to the promotional strategy for the region.
Topics: #unesco #ohrid #status
