Rihanna Promotes Savage X Fenty with Social Media Campaign
Rihanna has generated significant attention on social media following a recent Instagram campaign showcasing the interior shots of her “Savage X Fenty” lingerie collection. The singer, 36, posted several images featuring her wearing red sets adorned with floral designs, strategically promoting her own brand. The photographs highlighted a range of items including deep-cut dresses, tangas, and minifunds, prompting widespread comments from fans who described her as “more attractive than ever.”
Founded in 2018, Savage X Fenty has grown to a valuation of approximately $1 billion (around €920 million).
Despite stepping down from the role of CEO in 2023, Rihanna remains a co-owner and executive chairwoman of the company. Adding a personal note, her partner ASAP Rocky has offered limited commentary on their family life, stating that Rihanna has undergone significant changes since becoming a mother. The campaign underscores the continued success and visibility of the savage brand, further solidifying Rihanna’s influence within the fashion and retail industries.
Topics: #her #rihanna #savage
“Love seeing Rihanna’s confidence and style shine through with this new collection!”