Hailey Bieber has garnered significant social media attention following the release of a series of photographs from a recent photoshoot in a tropical location. These images are part of the promotional campaign for her beauty brand, Rhode. The 29-year-old model was documented in various summer-themed ensembles near the ocean and adjacent to a luxury villa.
Through her posts, Bieber also announced the debut of the brand’s new seasonal collection. The accompanying pictures featured scenes reminiscent of beach vacations and moments of leisure, according to the Daily Mail. The timing of these posts coincides with increased media coverage regarding Hailey and her husband, Justin Bieber.
Reports have suggested that the couple may have facilitated an introduction between their friend, Kendall Jenner, and actor Jacob Elordi. Multiple outlets have noted sightings of Jenner and Elordi together over the past several weeks. The release of these professional photos and announcements provides a public focus on Hailey’s brand expansion, while the media simultaneously reports on the social connections of her inner circle.
The new collection launch, highlighted by these tropical photos, marks a key marketing moment for Rhode.
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These photos are stunning; the tropical backdrop really complements the Rhode collection.