The new BMW i3 model has officially entered the European market several months ahead of the manufacturer’s initial schedule. This accelerated launch was reportedly prompted by significant consumer demand, allowing the luxury automaker to bring the electric sedan to buyers sooner than its originally planned autumn debut. Currently, BMW is managing initial availability by offering a preliminary version of the vehicle, targeting early adopters.
Despite this phased rollout, prospective owners retain substantial customization options. Buyers can select from a palette of six exterior colors, which includes the exclusive M Le Castellet Blue. Furthermore, the vehicle is available with four distinct wheel designs to personalize the look.
The entry point for premium configurations is represented by the i3 50 xDrive First Edition, priced at 75,340 euros. This specific trim level comes equipped with a comprehensive package of features, notably the M Sport package, heated seating and steering wheel controls, dark rear glass, and automatic climate control, among other selectable options. This early market availability suggests a strong reception to the electric platform, solidifying the BMW’s commitment to its all-electric lineup.
Topics: #bmw #electric #model
This early launch confirms that consumer demand for electric sedans in Europe is stronger than anticipated.
What factors might be driving BMW to accelerate the launch of the i3 in Europe?