Massimiliano Di Silvestre is set to transition to a new role at Ferrari, joining the company as the Director of Marketing and Commercial, effective January 1, 2026. In this capacity, Di Silvestre will oversee the brand’s comprehensive commercial and marketing strategies. This appointment marks a notable development within the Italian automotive sector, as Ferrari recruits an executive with extensive experience from a leading European premium manufacturer.
Di Silvestre concludes his tenure with the BMW Group after a career spanning nearly two decades. Most recently, he held the position of President and Executive Director for BMW Italia. During his time with the company, he was instrumental in guiding the brand’s development through a period characterized by significant industry evolution and an expansion of its product portfolio.
His move to Ferrari represents a significant transition in the Italian automotive leadership landscape. The selection of an executive with deep roots in premium German automotive manufacturing underscores the importance of established market expertise to Ferrari’s continued global growth strategy. The appointment signals a strategic infusion of high-level management experience into Ferrari’s commercial operations.
Di Silvestre’s background provides a comprehensive understanding of luxury brand management, market penetration, and brand representation within the highly competitive global automotive market. His leadership is expected to guide Ferrari’s marketing efforts as it continues to navigate the modern demands of the luxury vehicle industry.
Topics: #ferrari #bmw #italia
