A new platform named Twitter.now has been launched by a startup founded by Stephen Coates, a former general counsel and board member of Twitter. This launch occurs despite ongoing legal disputes involving Elon Musk’s company, X. Coates announced the new venture on LinkedIn with the statement, “Forget X.
The bird is back.”
The platform, Twitter.now, is designed to emulate the functionality of the original Twitter, with a stated goal of offering users enhanced control over the content presented in their feeds. The startup emphasizes a core philosophy centered on “freedom of speech, not freedom of sprawl.” This focus suggests a commitment to source credibility and transparency in user-generated content. The emergence of Twitter.now follows the period when Elon Musk acquired the platform, subsequently renaming it X and altering its established identity.
This development prompted legal action, notably in October 2025, when an entity named Operation Bluebird sought the cancellation of the original Twitter trademark. The launch signals a direct challenge to the current iteration of the platform. While the name and design aim to evoke the nostalgia of the original Twitter experience, the underlying premise revolves around user empowerment and content curation.
The introduction of this new service marks a notable development in the social media landscape following significant ownership changes.
Topics: #twitter #new #forget
