Pristina’s Mayor, Përparim Rama, and the Director of Horticulture and Rural Development, Jeta Rafuna Hasani, attended the launch of “Tregu në Rrota” (The Wheel Market). This initiative, organized by PepeKo, is designed to connect local producers directly with the citizens of Pristina, thereby promoting regional goods. “Tregu në Rrota” functions as a mobile market, establishing new avenues for local farmers and producers.
By providing a dedicated platform, the initiative allows these vendors to showcase their goods and reach consumers more effectively. During the opening ceremony, officials highlighted the critical importance of bolstering local production and generating new opportunities within the agricultural sector and the broader Pristina economy. The establishment of this mobile market is expected to improve public access to fresh, local products for the residents.
Furthermore, it provides a direct sales channel for farmers and producers. The focus remains on strengthening the regional supply chain by facilitating direct commerce between cultivators and consumers within the Pristina area. This effort aims to support sustainable livelihoods while ensuring that the local community benefits from readily available, high-quality agricultural goods.
Topics: #local #market #pristina
