The Directors Guild of Art issued a statement via social media on Tuesday expressing condemnation regarding the recent collaboration between acclaimed American director Martin Scorsese and the artificial intelligence firm Black Forest Labs. The guild asserted that the partnership represented a departure from support for the artists who have contributed to the creation of many of his most notable works throughout his career. The criticism stemmed from a video released by Black Forest Labs promoting their generative artificial intelligence product, FLUX.
In the video, Martin Scorsese reportedly questioned the process of conveying internal visions to actors and crew members. He suggested that the solution involved utilizing this specific generative artificial intelligence program to execute certain tasks. The Directors Guild of Art’s statement suggested that this endorsement signaled a distancing from the human creative process.
The guild’s remarks highlighted concerns over the increasing integration of artificial technology into filmmaking, particularly when championed by industry figures like Scorsese. The statement implicitly questioned the reliance on such tools, suggesting that the focus should remain on the collaborative efforts of the human creative community.
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