Mercedes-AMG sold 145,000 vehicles last year, while BMW’s M division continued its growth, reaching a record sales figure of 213,457 units for the 14th consecutive year. Despite BMW’s sustained success, Mercedes has outlined an ambitious strategy aimed at closing the gap with its competitor by the end of the decade. This effort involves an extensive product campaign scheduled to introduce over 27 new vehicles across the next three years.
Michael Schiebe, CEO of Mercedes-AMG, characterized this push as a significant offensive of new model introductions. The lineup expansion already includes the all-electric GT 4-Door Coupe. Furthermore, the company is preparing to launch the GLE 63 and GLS 63, both featuring the new V8 engine.
Attention is also focused on the Mythos model, a CLE equipped with a powerful V8 engine, which is anticipated to offer a less extreme alternative to the existing CLE 63. Beyond these models, Mercedes-AMG is developing a G63 Convertible, a new GT Black Series, and a C53 featuring a six-cylinder engine. These planned introductions signal Mercedes’ commitment to bolstering its portfolio to compete directly with the ongoing success of BMW’s M division.
Topics: #mercedes #bmw #new
It will be interesting to see if Mercedes’ planned lineup changes can genuinely challenge BMW’s established market leadership.