Ford’s Abandoned Three-Row Electric SUV Project Remains Visible
Ford announced nearly two years ago that it would discontinue development of its planned three-row electric SUV. Originally slated for a 2025 launch, the project faced declining consumer interest in electric vehicles, a trend the company hadn’t fully anticipated. Ford subsequently ceased formal development of the vehicle before its intended debut.
However, details surrounding the abandoned project continue to surface. According to a report by Telegrafi, Doug Field, the former head of Ford’s electric vehicles division, has maintained access to design materials. Field posted a photograph of the three-row SUV’s profile on his LinkedIn page last year, which remains as the primary image.
The image reveals design elements mirroring the Genesis GV60, notably a front-end aesthetic. The vehicle features a long, sloping roofline and a rear design reminiscent of the Lincoln Navigator. Ford’s decision reflects a broader shift in the automotive market and highlights the challenges faced by automakers in predicting consumer demand for electric vehicles.
The project, a significant investment in Ford’s electric lineup, has now been shelved.
Topics: #electric #three #ford
“It’s a shame to see such a promising concept ultimately scrapped due to shifting market demands.”
What led to Ford’s decision to abandon the development of this electric SUV?