Coca-Cola HBC Kosovo and Let’s Do It Kosovo collaborated for the first time at the Pristina Outdoor Festival. The partnership engaged citizens through various interactive activities designed to promote community involvement and environmental awareness across three distinct locations: downtown Pristina, Badovci Lake, and the village of Kukaj. The festival activities were structured to involve attendees in educational games, hands-on challenges, and recycling initiatives.
This collaboration aimed to raise environmental awareness in Kosovo by making participation accessible and meaningful to the local community. A central component of the effort was the introduction of the Green Passport, an educational tool designed to guide and encourage visitor engagement. By spanning multiple areas within Pristina, the initiative connected environmental education with community recreation.
The joint effort underscored a commitment to sustainability, encouraging direct participation from residents and visitors alike. The programming at the festival successfully merged entertainment with actionable environmental stewardship, reinforcing the importance of local involvement in preserving the environment across Kosovo.
Topics: #kosovo #pristina #festival
